Mobile Brand UX, Visual Design
The BMW Financial Services app is an engaging brand experience for new car owners to recieve live updates on their new vehicle's manufacturing process while learning about and reviewing BMW Financial Services products and offers.
BMW Financial Services products are often first introduced to new car buyers when they are in the hectic and time consuming environment of finalizing the sale known as “the box.” Customers have been disconnected from the brand for the 6 weeks the car was in production and transit and as a result, are uninterested in any new products. Additionally, customers don't want another barrier between them and their new car that they have waited six weeks to receive.
The BMW Financial Services app will introduce the products to the customer as part of an engaging experience that brings the customer along for the journey of their custom ordered car to eliminate feelings of brand disconnect and impatience.
Customers will be able to see detailed updates on where their car is, whether it be in the factory or on a boat in the ocean.
As the customer's car progresses through manufacturing and transit, the offers the customers are presented with will be tailored to relate to the recent updates.
MAINTAIN BRAND CONNECTION
Recieving live updates will keep the customer engaged in the BMW Financial Services brand and eliminate feelings of impatience. Recieving offers for BMW Financial Services products on the customer's own terms maintains a positive assocation with the brand in addition to creating a higher likelihood of purchase.
See what's ahead.
The timeline gives the customer an idea of what the process they've just embarked on entails.
Live updates keep you in the loop.
As the vehicle is built and shipped, customers will recieve live updates to keep them engaged in the experience.
Offers to find your Ultimate Drive.
The BMW Financial Services app shows the customer products that relate to their new car and will encourage the best driving experience.
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